Looking west on Yosemite Avenue in 1910, the Alta Hotel is easily identified on the right (north side of the street) At this time, there were four hotels and several grocery stores in downtown Madera. Among the latter group were Franchi’s, Rochdale, Wehrman-Meilike (with its popular deli), Petty’s, and Friedberger and Harder’s downtown Madera also supported two butcher shops.
